Serum is a lightweight, highly concentrated formulation that helps target concerns and improve skin's overall appearance. Unlike face cream or lotion, serum often absorbs easily, penetrating below the skin's surface to deliver active ingredients to the skin. It is designed to help correct skin concerns, such as an uneven skin tone or texture. They're typically lotion-based and often contain lightweight moisturizing ingredients, like hyaluronic acid.

Serums pack a serious punch. These highly concentrated formulations are designed to deliver a potent mix of active ingredients to your skin. Serums often address specific skincare concerns, such as aging, redness, dullness or blemishes.